Old Soul: Package Redesign
The Vision
A brand produced by Oak Ridge Winery, located in Lodi, California. These wines are crafted with a profound respect for tradition and a commitment to quality, standing out for their rich and complex flavors. One of the brands unique characteristics is the strategic use of oak barrels sourced from majestic oak trees surrounding the vineyards. My goal is to highlight the importance of these trees into my design with a personal touch.
The Design
The tree is hand drawn with pen. Using a technique called line and wash, I am able to combine the precision of detailed lines with the fluid and spontaneous effects of watercolors. This project allowed me to transform my design work into a tangible product, bringing the concept to life.
